We have done usability improvement of all pages, separated sets and products and added a sidebar basket. Conversion Improvement such as implemented auto-discount for the second set, cross-selling at cart/checkout, pre-order functionality, added Gift item, expanded payment methods with: PayPal, Google Pay, Apple Pay, added “Get Email Subscription Discount” popup. Also we have separated sites for B2B clients with unique prices and integrated Tvey with Sendinblue and fulfillment providers.
Improving the usability of the site and increasing the conversion of various mechanisms
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