Oxford Summer Courses
Oxford Summer Courses is company that provide summer courses in oxford. They made exceptional educational experiences, designed in Oxford and delivered by the best tutors in the best settings, worldwide.
After a design change, the conversion rate dropped too much. People enter but within 10 seconds they leave the site.
An analysis of the current site and its comparison with the previous design was carried out. The analysis found the following problems:
- SEO problems
- Go away from oxford colors to orange one unfortunately looks less identity to oxford
- Menu – its make user to do one more click, and then one more to show submenu
- The content on courses page less readable then it was.
The following solutions were provided to these problems:
- Increase page loading speed
- Change the header design along with the menu.
- Change the design of the courses pages.
We also did part of the additional functionality
- Build interactive timetable where customer can show full schedule for course that he want
- Video background on home page
- Few minor fixes